GnA Consulting rolls out full-arch lead conversion team

GnA Consulting on July 8, 2026 launched The Conversion Lab, a dedicated lead-call service for dental implant practices and the agencies that support them. The offering is designed to help practices convert expensive full-arch leads into more booked consultations and signed cases.

Why it matters: - Full-arch leads can cost $200 to $600 each, so missed calls are expensive. - GnA Consulting says many practices lose more than $1 million in annual production because lead calls are not handled by full-arch-trained staff. - The Conversion Lab is designed to help practices and agencies capture more value from existing marketing spend.

What happened: - GnA Consulting officially rolled out The Conversion Lab on July 8, 2026. - The Scottsdale, Arizona-based consultancy built the service for dental implant practices and the marketing agencies that serve them. - The program was piloted with a limited group of practices before opening to the broader market. - The service places trained full-arch specialists inside the lead-handling process rather than relying on a general front desk.

The details: - Each engagement includes a setter trained exclusively on full-arch cases and assigned to a single practice. - The Conversion Lab provides sub-five-minute responses to inbound leads seven days a week, including after-hours. - The service integrates with a practice’s PMS and CRM. - The workflow includes financial pre-qualification before a consult is booked. - GnA Consulting also includes weekly call-recording review and performance reporting on show rate, booking rate, and lead-to-consult conversion. - Practices can add Closing Cocktail™, an on-site case-closing service that has generated an average of $150,000 in production over a two-day engagement. - The Conversion Lab is staffed by Cesar Ramos and Eduardo “Eddie” Ramirez Torres. - Both specialists are bilingual in English and Spanish. - Ramos has five years of experience and more than 12,000 patient and customer conversations from roles at MoneyGram, SiriusXM, Village Medical, and VRBO. - Ramirez Torres has a decade of experience and more than 50,000 conversations across customer service, technical support, training, and patient intake roles. - GnA Consulting said both specialists were trained specifically for qualification, financial pre-framing, and consult-booking work. - The service works alongside a practice’s existing marketing partner. - GnA Consulting also offers a white-label option for agencies that want to include full-arch lead conversion in their own service stack. - Pricing is production-aligned and does not require long-term lock-in.

Between the lines: - The launch reflects a broader shift in dental growth services from lead generation alone to full-funnel conversion. - GnA Consulting is trying to close the gap between expensive leads and lower-than-needed consult-booking performance. - The agency-friendly model suggests GnA Consulting wants to position The Conversion Lab as both a practice tool and a service layer for marketing firms. - Greg Essenmacher framed the problem as operational rather than promotional, saying full-arch practices are losing cases because no one is ready to answer those calls the right way. - Essenmacher also said the model lets agencies keep credit for the leads they generate while practices keep the case.

What's next: - The Conversion Lab is now available to the broader market. - GnA Consulting expects the service to be used by independent practices, multi-location practices, and marketing agencies. - The company will continue pairing the service with its existing consulting work on lead conversion, case acceptance, and revenue growth.

The bottom line: - GnA Consulting is turning full-arch lead handling into a specialized service, betting that better call conversion can unlock more revenue from the same leads.